AI Readiness Assessment

https://microsoft.com

Assessed2026-08-10
Reference0810/MIC/41
IndustryEducation
Scale187 / 61
TrafficNAAwaiting live domain connection, provided as part of service deployment.
Regulated sectorNone found
Listed companyNot established
Manual equivalent11 days · £6,732estimate only
Foundations assessed now ยท the automated tests
Your Digital Doorway
PeopleAI systems
AI readiness ยท Pages
26.6%
AI readiness ยท PDFs
N/A
Misinformation ยท Pages
Extremely likely
Misinformation ยท PDFs
N/A
0%25%50%75%100%
Governancestage 2 ยท not assessed yet...more

64 judgements need a named person in the organisation to confirm, because they turn on what you know to be true rather than anything measurement can settle: whether a claim is supported, whether a page is still current, which of two versions is the one to quote. In order, they cover: who is answerable for this content; is it still true today; can each claim be backed; does our published content agree; will the right meaning come across; can someone reach it and act on it. An answer recorded against each, with a name and a date, is what turns published content into governed content.

Visibilitystage 3 ยท not assessed yet...more

Once the foundations are sound and the content is governed, the visibility stage measures how AI systems and agents actually find the estate: which pages they reach, how often, and how the organisation is represented when they answer questions about it, tracked over time. Building visibility on unconfirmed foundations only amplifies whatever is wrong, which is why it comes last.

Key findings ยท AI readiness

How much of your content is reachable and readable, rather than blocked, buried or missing. Higher is better.

AI readiness is low.the content can be reached, but the way the pages are built keeps much of it from being read cleanly.
What is holding it back
  • The page serves the standard opt-out signal whether or not that was intended, so it is dropped from results.1 page
  • With no preferred address stated, duplicate copies compete and the version that ends up cited is arbitrary.1 page
  • With no main heading the page never states its own subject, so the sections beneath it hang from nothing.1 page
Key findings ยท Misinformation

Where your content could lead an AI system to state something incorrect. Only direct routes to a wrong answer count here.

Misinformation risk is high.The pages read as extremely likely and the documents as likely zero to cause it, which is why the risk reads as high.
What could cause it
  • The page serves the standard opt-out signal whether or not that was intended, so it is dropped from results.pages
  • When the main region is a small slice of the page, what is pulled out is mostly menus and boilerplate.pages
  • The site cedes the choice of which address is stored and cited, so links and credit scatter across the variants.pages
Overall findings what makes up the figures · click to view
Digital doorway measured at the front door · click to view
Site infrastructure 1 area

Whether the estate can be reached and read at all: access rules, links, redirects, sitemap, transport.

The site as a whole 53.5% Likely 4 out of 20
CheckResultEvidence
DS24failsitemap.xml did not parse as XML
What we check
The sitemap that is served actually parses as valid XML in the standard format.
What good looks like
The served sitemap parses as valid XML in the standard format.
Why it matters
A sitemap that will not parse does nothing, and it fails silently, so the site looks covered when it is not.
What we found on this page
sitemap.xml did not parse as XML
DS03warning1 of the 15 AI crawlers asking for the site is refused by the security layer in front of it; the other 14 are served. The refusal falls on that service alone. The door decides call by call: this check's own requests saw 1 of 15 refused and the front-door probe 0 of 15, and the verdict stands on the worse of the two.
What we check
The same page loads for a browser but is refused when the request names itself as an AI service.
What good looks like
The page returns the same response to a named AI service as to a browser, with no edge block.
Why it matters
The block sits in front of the site and leaves no trace in its own logs, so the estate is closed off unnoticed.
What we found on this page
1 of the 15 AI crawlers asking for the site is refused by the security layer in front of it; the other 14 are served. The refusal falls on that service alone. The door decides call by call: this check's own requests saw 1 of 15 refused and the front-door probe 0 of 15, and the verdict stands on the worse of the two.
The evidence, taken from the page as served
Each crawler's own request to the entry page, and the status it received
Hostmicrosoft.com · resolves to 150.171.109.245 Address trailmicrosoft.com Checked2026-08-10 15:47 UTC · request sent from 172.31.11.73 (our checker)
CrawlerHTTPAnswered inSentReceivedOutcome
Browserthe control · a normal visitor30112 ms229 B322 BServed
GPTBotMozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko);...30111 ms214 B322 BServed
OAI-SearchBotMozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko);...30111 ms224 B322 BServed
ChatGPT-UserMozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko);...30112 ms217 B322 BServed
ClaudeBotMozilla/5.0 (compatible; ClaudeBot/1.0; +claudebot@anthropic.com)30110 ms177 B322 BServed
Claude-UserMozilla/5.0 (compatible; Claude-User/1.0; +https://www.anthropic.com)30111 ms181 B322 BServed
Googlebot (Gemini)Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko;...30111 ms253 B322 BServed
GoogleOtherMozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko);...30111 ms187 B322 BServed
Bingbot (Copilot)Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko;...30111 ms252 B322 BServed
PerplexityBotMozilla/5.0 (compatible; PerplexityBot/1.0;...30111 ms197 B322 BServed
Perplexity-UserMozilla/5.0 (compatible; Perplexity-User/1.0;...30110 ms201 B322 BServed
CCBotCCBot/2.0 (https://commoncrawl.org/faq/)30111 ms152 B322 BServed
BytespiderMozilla/5.0 (Linux; Android 5.0) AppleWebKit/537.36 (KHTML,...30113 ms260 B322 BServed
AmazonbotMozilla/5.0 (compatible; Amazonbot/0.1;...30121 ms200 B322 BServed
GrokBotMozilla/5.0 (compatible; GrokBot/1.0; +https://x.ai)30111 ms164 B322 BServed
Meta-ExternalAgentmeta-externalagent/1.1...30110 ms201 B322 BServed
DS16fail1 URL group(s) are reachable under more than one form (case, trailing slash, or query variants)
What we check
The same page served at several addresses, varying by capitals, slashes or query strings.
What good looks like
Each page is served at a single address, not several varying by capitals, slashes or query strings.
Why it matters
The site cedes the choice of which address is stored and cited, so links and credit scatter across the variants.
What we found on this page
1 URL group(s) are reachable under more than one form (case, trailing slash, or query variants)
The evidence, taken from the page as served
The URLs that serve the same page under more than one form
Page ยท opens in a new tabDetail
www.microsoft.comsame page, group 1
www.microsoft.com/same page, group 1
MX06warningthe page loads for a phone but carries no instruction telling a phone how to lay it out; no mobile layout signal
What we check
The entry page fetched as a mobile device, compared with the desktop version for substance.
What good looks like
The mobile page carries the same substance as the desktop version.
Why it matters
The mobile version is the one that gets stored, so anything stripped for mobile is missing from the record.
What we found on this page
the page loads for a phone but carries no instruction telling a phone how to lay it out; no mobile layout signal

Passing checks are omitted here; the full record is in the exports.

Pages considered 1 pages

The highest-priority pages, chosen from the site's own signals of importance.

https://microsoft.com 8.7% Extremely likely 13 out of 41
CheckResultEvidence
DS06failthe page tells automated readers not to list it
What we check
Pages carrying a noindex instruction, either in the page's own tags or in its response headers.
What good looks like
No page that should be found carries a noindex instruction.
Why it matters
The page serves the standard opt-out signal whether or not that was intended, so it is dropped from results.
What we found on this page
the page tells automated readers not to list it
The evidence, taken from the page as served
The noindex directive, as served in the page's markup
<meta name="robots" content="noindex"/>
DS17failthe page states no preferred address for itself, so duplicate copies compete to be the one cited
What we check
Each page names one preferred address for itself, its canonical link.
What good looks like
Each page names one preferred address for itself.
Why it matters
With no preferred address stated, duplicate copies compete and the version that ends up cited is arbitrary.
What we found on this page
the page states no preferred address for itself, so duplicate copies compete to be the one cited
The evidence, taken from the page as served
The head of this page, as served

The head of the page was read for a tag naming the page's preferred address.

<head><link rel="shortcut icon" href="//www.microsoft.com/favicon.ico?v2"/><link type="text/css" rel="stylesheet" href="https://assets.onestore.ms/cdnfiles/external/mwf/long/v1/v1.25.0/css/mwf-west-european-default.min.css"/><title>Your request has been blocked. This could be due to several reasons.</title><meta name="Title" content="We are sorry, the page you requested cannot be&#10; found"/><meta name="CorrelationVector" content="VbLZYbRlhU2hyedN.1"/><meta name="Description" content=""/><meta name="MscomContentLocale" content="en-us"/><meta name="robots" content="noindex"/><link href="https://www.microsoft.com/onerfstatics/marketingsites-wcus-prod/west-european/shell/_scrf/css/themes=default.device=uplevel_web_pc/2b-7ae144/7e-3283eb/69-8122fc/86-016699/72-2b1d8c/80-6461e7/2a-d9be59/51-40faf7?ver=2.0" rel="stylesheet" type="text/css" media="screen"/><link href="https://statics-marketingsites-wcus-ms-com.akamaized.net/statics/override.css?c=7" rel="stylesheet" type="text/css" media="screen"/><script type="text/javascript" src="https://ajax.aspnetcdn.com/ajax/jQuery/jquery-1.9.1.min.js"/><script type="text/javascript" src="https://www.microsoft.com/onerfstatics/marketingsites-wcus-pโ€ฆ
CT06warningtitle length 92 chars
What we check
The title's length sits in a usable window, between 10 and 65 characters.
What good looks like
The title's length sits in a usable window, neither too short to say anything nor too long to be cut.
Why it matters
A title outside that window is liable to be rewritten elsewhere, and control of the page's name goes with it.
What we found on this page
title length 92 chars
The evidence, taken from the page as served
The page title, as served
92 characters
<title>Your request has been blocked. This could be due to several reasons.</title>
CT31warningthe page carries no description of itself in its head
What we check
The page provides a meta description, the short summary offered alongside its title.
What good looks like
The page provides a meta description.
Why it matters
Absent, the page gives up its one documented summary field, though Google rewrites these freely anyway.
What we found on this page
the page carries no description of itself in its head
The evidence, taken from the page as served
The head of this page, as served

The head of the page was read for a description tag.

<head><link rel="shortcut icon" href="//www.microsoft.com/favicon.ico?v2"/><link type="text/css" rel="stylesheet" href="https://assets.onestore.ms/cdnfiles/external/mwf/long/v1/v1.25.0/css/mwf-west-european-default.min.css"/><title>Your request has been blocked. This could be due to several reasons.</title><meta name="Title" content="We are sorry, the page you requested cannot be&#10; found"/><meta name="CorrelationVector" content="VbLZYbRlhU2hyedN.1"/><meta name="Description" content=""/><meta name="MscomContentLocale" content="en-us"/><meta name="robots" content="noindex"/><link href="https://www.microsoft.com/onerfstatics/marketingsites-wcus-prod/west-european/shell/_scrf/css/themes=default.device=uplevel_web_pc/2b-7ae144/7e-3283eb/69-8122fc/86-016699/72-2b1d8c/80-6461e7/2a-d9be59/51-40faf7?ver=2.0" rel="stylesheet" type="text/css" media="screen"/><link href="https://statics-marketingsites-wcus-ms-com.akamaized.net/statics/override.css?c=7" rel="stylesheet" type="text/css" media="screen"/><script type="text/javascript" src="https://ajax.aspnetcdn.com/ajax/jQuery/jquery-1.9.1.min.js"/><script type="text/javascript" src="https://www.microsoft.com/onerfstatics/marketingsites-wcus-pโ€ฆ
CT10failthe page carries no main heading, so nothing on it states what the page is about
What we check
The page carries a main heading (the H1), its own statement of what the page is about.
What good looks like
The page carries a single main heading stating what it is about.
Why it matters
With no main heading the page never states its own subject, so the sections beneath it hang from nothing.
What we found on this page
the page carries no main heading, so nothing on it states what the page is about
The evidence, taken from the page as served
The headings on this page, as served

The page was read for a top-level heading. These are the headings it does carry.

H2
<h2 class="c-heading-3">Your current User-Agent string appears to be from an automated process, if this is incorrect, please click this link:</h2>
CT16warningthe page carries no structured data block stating what it is (not required; a hygiene signal)
What we check
The page carries structured data, the machine-readable summary of what it describes.
What good looks like
The page carries structured data summarising what it describes.
Why it matters
Vendors document this as optional rather than required, so its absence is a small forfeit and no more.
What we found on this page
the page carries no structured data block stating what it is (not required; a hygiene signal)
The evidence, taken from the page as served
The head of this page, as served

The page was read for a structured data block describing what the page is.

<head><link rel="shortcut icon" href="//www.microsoft.com/favicon.ico?v2"/><link type="text/css" rel="stylesheet" href="https://assets.onestore.ms/cdnfiles/external/mwf/long/v1/v1.25.0/css/mwf-west-european-default.min.css"/><title>Your request has been blocked. This could be due to several reasons.</title><meta name="Title" content="We are sorry, the page you requested cannot be&#10; found"/><meta name="CorrelationVector" content="VbLZYbRlhU2hyedN.1"/><meta name="Description" content=""/><meta name="MscomContentLocale" content="en-us"/><meta name="robots" content="noindex"/><link href="https://www.microsoft.com/onerfstatics/marketingsites-wcus-prod/west-european/shell/_scrf/css/themes=default.device=uplevel_web_pc/2b-7ae144/7e-3283eb/69-8122fc/86-016699/72-2b1d8c/80-6461e7/2a-d9be59/51-40faf7?ver=2.0" rel="stylesheet" type="text/css" media="screen"/><link href="https://statics-marketingsites-wcus-ms-com.akamaized.net/statics/override.css?c=7" rel="stylesheet" type="text/css" media="screen"/><script type="text/javascript" src="https://ajax.aspnetcdn.com/ajax/jQuery/jquery-1.9.1.min.js"/><script type="text/javascript" src="https://www.microsoft.com/onerfstatics/marketingsites-wcus-pโ€ฆ
CT04warningthe page shows the year 2024 in its text, but nothing on the page states it as the date of the content
What we check
The page carries a date, ideally written into the markup rather than sitting only in the text.
What good looks like
The page carries a date, ideally written into the markup rather than sitting only in the text.
Why it matters
An undated page gives nothing to weigh its age against, so old and new material are treated alike.
What we found on this page
the page shows the year 2024 in its text, but nothing on the page states it as the date of the content
The evidence, taken from the page as served
The head of this page, as served

The head of the page was read for a tag stating the date of the content. The year shown above was found in the page's own text.

<head><link rel="shortcut icon" href="//www.microsoft.com/favicon.ico?v2"/><link type="text/css" rel="stylesheet" href="https://assets.onestore.ms/cdnfiles/external/mwf/long/v1/v1.25.0/css/mwf-west-european-default.min.css"/><title>Your request has been blocked. This could be due to several reasons.</title><meta name="Title" content="We are sorry, the page you requested cannot be&#10; found"/><meta name="CorrelationVector" content="VbLZYbRlhU2hyedN.1"/><meta name="Description" content=""/><meta name="MscomContentLocale" content="en-us"/><meta name="robots" content="noindex"/><link href="https://www.microsoft.com/onerfstatics/marketingsites-wcus-prod/west-european/shell/_scrf/css/themes=default.device=uplevel_web_pc/2b-7ae144/7e-3283eb/69-8122fc/86-016699/72-2b1d8c/80-6461e7/2a-d9be59/51-40faf7?ver=2.0" rel="stylesheet" type="text/css" media="screen"/><link href="https://statics-marketingsites-wcus-ms-com.akamaized.net/statics/override.css?c=7" rel="stylesheet" type="text/css" media="screen"/><script type="text/javascript" src="https://ajax.aspnetcdn.com/ajax/jQuery/jquery-1.9.1.min.js"/><script type="text/javascript" src="https://www.microsoft.com/onerfstatics/marketingsites-wcus-pโ€ฆ
AR13warningonly 158 characters of this page read as its own content, so either the page is thin or its own words cannot be told apart from the parts repeated across the site
What we check
Whether the page's main content is marked off from the navigation and footer around it.
What good looks like
A main or article region marks the primary content off from the navigation and footer around it.
Why it matters
Pulling the page's text returns menus and legal footers mixed with the substance, so the answer arrives buried in noise.
What we found on this page
only 158 characters of this page read as its own content, so either the page is thin or its own words cannot be told apart from the parts repeated across the site
The evidence, taken from the page as served
The main text extracted from the page, as served
158 characters
Your current User-Agent string appears to be from an automated process, if this is incorrect, please click this link: United States English Microsoft Homepage
CT35warningthe copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by
What we check
The copyright line at the foot of the page, and the year it states.
What good looks like
The copyright line states the current year.
Why it matters
A copyright year in the past reads as a page nobody has attended to, and it is the usual sign of a template copied from somewhere else. Either way an AI treats the content as stale and can present old material as current.
What we found on this page
the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by
The evidence, taken from the page as served
The copyright line on this page, as served

This is the copyright line as the page serves it. It was read for a year, and carries none.

SitemapContact MicrosoftPrivacy Terms of useTrademarksSafety & ecoRecycling About our adsร‚ยฉ Microsoft 2024.303 /*<![CDATA[*/var ISLOGGEDIN="False",AUTHMETHOD=0,PAGENAME="smarterror.aspx",PAYLOADTYPE="Page",LOCALE="en-us",JSLLAPPID="mscomsite
CT24warningthe page's own content runs to 158 characters
What we check
The page holds enough main text to be substantive, measured against a 400 character floor.
What good looks like
The page holds enough main text to be substantive.
Why it matters
A page of a few sentences offers almost nothing to quote, so it adds little beyond its own existence.
What we found on this page
the page's own content runs to 158 characters
The evidence, taken from the page as served
How much of this page is its own content

Counted from the page as served, before any script runs. The page's own content is the part it marks out as its main content; where it marks out none, the whole of its text is counted.

What was measuredAs measured on this page
The page's own content158 characters
All the text on the page2099 characters
The point we measure against400 characters
CT13failmain content is 7% of the page's text; the shared furniture around it dominates what is read out
What we check
How much of the page's text sits in the main content region rather than in surrounding furniture.
What good looks like
Most of the page's text sits in its main content region rather than in the surrounding furniture.
Why it matters
When the main region is a small slice of the page, what is pulled out is mostly menus and boilerplate.
What we found on this page
main content is 7% of the page's text; the shared furniture around it dominates what is read out
The evidence, taken from the page as served
How much of this page is its own content

Counted from the page as served, before any script runs. The rest is the menus, header and foot-of-page text that appear on other pages of the site as well.

What was measuredAs measured on this page
The page's own content158 characters
All the text on the page2099 characters
The page's own share of it7%
The point we measure against25%
MS08fail7 link wording(s) are used for more than one destination, so the same words point at different pages: โ€œaboutโ€, โ€œmicrosoftโ€, โ€œmicrosoft 365โ€ and 4 more; the links are listed in the view
What we check
Links that share exactly the same wording on one page while pointing at different destinations.
What good looks like
Links that share the same wording lead to the same destination.
Why it matters
The wording no longer settles the target, so the wrong one gets followed at the point where the choice matters.
What we found on this page
7 link wording(s) are used for more than one destination, so the same words point at different pages: โ€œaboutโ€, โ€œmicrosoftโ€, โ€œmicrosoft 365โ€ and 4 more; the links are listed in the view
The evidence, taken from the page as served
Links that share the same text but point to different destinations, as served
"Microsoft 365"
<a id="shellmenu_0" class="c-uhf-nav-link" href="https://www.microsoft.com/microsoft-365" data-m="{&quot;cN&quot;:&quot;CatNav_Office_nav&quot;,&quot;id&quot;:&quot;n1c6c3c1m1r1a1&quot;,&quot;sN&quot;:1,&quot;aN&quot;:&quot;c6c3c1m1r1a1&quot;}">Microsoft 365</a>
"Small Business"
<a id="shellmenu_4" class="c-uhf-nav-link" href="https://www.microsoft.com/en-us/store/b/business" data-m="{&quot;cN&quot;:&quot;CatNav_Deals_nav&quot;,&quot;id&quot;:&quot;n5c6c3c1m1r1a1&quot;,&quot;sN&quot;:5,&quot;aN&quot;:&quot;c6c3c1m1r1a1&quot;}">Small Business</a>
"Windows "
<a id="shellmenu_8" class="js-subm-uhf-nav-link" href="https://www.microsoft.com/en-us/store/apps/windows?icid=CNavAppsWindowsApps" data-m="{&quot;cN&quot;:&quot;GlobalNav_More_Software_WindowsApps_nav&quot;,&quot;id&quot;:&quot;n1c2c7c2c1c7c3c1m1r1a1&quot;,&quot;sN&quot;:1,&quot;aN&quot;:&quot;c2c7c2c1c7c3c1m1r1a1&quoโ€ฆ
"Microsoft "
<a id="shellmenu_13" class="js-subm-uhf-nav-link" href="https://products.office.com/en-us/microsoft-teams/free?icid=SSM_AS_Promo_Apps_MicrosoftTeams" data-m="{&quot;cN&quot;:&quot;GlobalNav_More_Software_Microsoft&#10; Teams_nav&quot;,&quot;id&quot;:&quot;n1c7c7c2c1c7c3c1m1r1a1&quot;,&quot;sN&quot;:1,&quot;aN&quot;:&quโ€ฆ
"Microsoft "
<a id="shellmenu_14" class="js-subm-uhf-nav-link" href="https://www.microsoft.com/edge" data-m="{&quot;cN&quot;:&quot;GlobalNav_microsoft&#10; edge_nav&quot;,&quot;id&quot;:&quot;n1c8c7c2c1c7c3c1m1r1a1&quot;,&quot;sN&quot;:1,&quot;aN&quot;:&quot;c8c7c2c1c7c3c1m1r1a1&quot;}">Microsoft Edge</a>
"Shop "
<a id="shellmenu_17" class="js-subm-uhf-nav-link" href="https://www.microsoft.com/en-us/store/b/xbox?icid=CNavDevicesXbox" data-m="{&quot;cN&quot;:&quot;GlobalNav_More_PCAndDevices_ShopXbox_nav&quot;,&quot;id&quot;:&quot;n1c3c8c2c1c7c3c1m1r1a1&quot;,&quot;sN&quot;:1,&quot;aN&quot;:&quot;c3c8c2c1c7c3c1m1r1a1&quot;}">Shoโ€ฆ
"Xbox "
<a id="shellmenu_22" class="js-subm-uhf-nav-link" href="https://www.microsoft.com/en-us/p/xbox-game-pass-ultimate/cfq7ttc0khs0?WT.mc_id=CNavGamesXboxGamePassUltimate" data-m="{&quot;cN&quot;:&quot;GlobalNav_Products_DevicesAndXbox_XboxGamePassUltimate_nav&quot;,&quot;id&quot;:&quot;n1c2c9c2c1c7c3c1m1r1a1&quot;,&quot;sNโ€ฆ
"Xbox "
<a id="shellmenu_23" class="js-subm-uhf-nav-link" href="https://www.microsoft.com/en-us/p/xbox-live-gold/cfq7ttc0k5dj?WT.mc_id=CNavGamesXboxLiveGold" data-m="{&quot;cN&quot;:&quot;GlobalNav_Products_DevicesAndXbox_Xbox&#10; Live&#10; Gold_nav&quot;,&quot;id&quot;:&quot;n1c3c9c2c1c7c3c1m1r1a1&quot;,&quot;sN&quot;:1,&quoโ€ฆ
"Xbox "
<a id="shellmenu_24" class="js-subm-uhf-nav-link" href="https://www.microsoft.com/en-us/store/b/xbox?icid=CNavDevicesXbox" data-m="{&quot;cN&quot;:&quot;GlobalNav_Products_DevicesAndXbox_XboxAndGames_nav&quot;,&quot;id&quot;:&quot;n1c4c9c2c1c7c3c1m1r1a1&quot;,&quot;sN&quot;:1,&quot;aN&quot;:&quot;c4c9c2c1c7c3c1m1r1a1&qโ€ฆ
"Windows "
<a id="shellmenu_26" class="js-subm-uhf-nav-link" href="https://www.microsoft.com/en-us/store/games/windows?icid=TopNavWindowsGames" data-m="{&quot;cN&quot;:&quot;GlobalNav_More_Entertainment_WindowsDigitalGames_nav&quot;,&quot;id&quot;:&quot;n1c6c9c2c1c7c3c1m1r1a1&quot;,&quot;sN&quot;:1,&quot;aN&quot;:&quot;c6c9c2c1c7โ€ฆ
MS10failthe page's first heading is not its top-level heading, so the structure starts part way down
What we check
A page's headings start at the top level and step down without skipping a level.
What good looks like
The page's headings start at the top level and step down without skipping a level.
Why it matters
Content under a skipped level has no clear parent section, so structure taken from the page misplaces its text.
What we found on this page
the page's first heading is not its top-level heading, so the structure starts part way down
The evidence, taken from the page as served
The page's heading outline, in document order (a jump in level is marked)
H2 Your current User-Agent string appears to be from an automated process, if this level jumped
PDF documents 0 documents

No PDF documents were part of this assessment.

How the scores work method & bands

This report is Stage 1, Foundations: each automated test the engine can run without human input, so there is a usable result at the first stage. Governance (owner-confirmed truth) and Visibility (how AI agents find the estate) are later stages and are shown greyed above.

What was assessed. 1 pages were assessed, selected from 3 reviewed using the site's own signals of importance (its navigation, homepage links, most-linked pages, sitemap, and any llms.txt file), and the first 0 PDF documents found were assessed separately. The industry in the header is classified from the site's own content. The traffic classification comes from a recognised top-sites list or a connected traffic provider; it reads NA when the domain is not connected to a traffic source.

Header identity signals. The regulated sector and listed company values are inferred from the same crawled content, and shown here so the header can stay to the answer alone. Regulated sector reads “None found”: no regulator statements, and the established sector carries no statutory regulator. Listed company reads “Not established”: no clear public-listing indicators in the sampled pages.

AI readiness is the weighted share of checks that passed, reported separately for pages and for PDF documents because each is reached and corrected differently. Grade A checks decide whether content can be reached and read at all; grade B whether it is understood correctly; grade C support reliability. A measured score is scaled into a ceiling when an access gate binds it (for example the site blocking AI crawlers at its edge): content that cannot be reached is not partially ready. Scores never read exactly 25, 50, 75 or 100, because those are buckets, not measurements.

Likelihood of misinformation is a band, given as a worst case (the highest any single item or estate-wide finding reaches) and a typical position across the pages or documents. Only checks whose failure is a direct route to a wrong answer carry a band; the rest affect readiness only.

BandRangeMeaning
Likely zero0-5%No failing misinformation-bearing checks.
Very little6-25%Unlikely to cause wrong information.
Likely26-50%Could contribute to wrong information in some cases.
Very likely51-75%A real and common route to wrong information.
Extremely likely76-100%A frequent and direct cause of wrong information.

Of the register's 187 checks, 61 ran automatically in this Foundations stage. 64 are governance questions for the next stage. The remainder need organisation-supplied data or an external service; each check that did not run is listed in the exports.

About us

Built on evidence, not assumptions.

We have been doing this for 25 years. For the last two years, we have been training AI to understand and map AI Readiness (fundamentals, governance, visibility), against our unique dataset of more than 3.7 trillion data points.

3.7
Trillion
Data points, with each result kept since the beginning: probably the largest experience and compliance dataset of its kind. Our AI is trained on factual, controlled, real-world evidence.
$106
Billion
Estimated manual effort avoided through automation. An estimate, and a conservative one: since ARTY was introduced, we have removed 95% of costs and delivered efficiency gains beyond 70x.
119
Million
Websites analysed and mapped for content fundamentals, from the outside in. AI Readiness begins by removing the human issues that undermine Value and create unnecessary Risk.
25
Years
When we started, we were labelled 'the pioneers' of website automation and checking. In 2023, we launched our first AI analysis tools.

Who’s talking about us

CMSwire Inc. Magazine CIO Forbes The CFO TechRadar